The internet has been buzzing with celebrity lookalike contests recently, becoming a worldwide phenomenon. The most recent event took place in Soho Square, London, where individuals resembling popular artist, Harry Styles, participated. The event, organised by Journalist Katrina Mirpuri, attracted over 100 spectators and 12 lookalike contestants. The winner received £50 as a cash prize.
In a similar vein, a lookalike contest for Paul Mescal impersonators was held in Dublin, Ireland, a few days prior. The triumphant participant took home three pints, £20, and bragging rights as the winning spoils.
The trend seemingly began with a competition for Timothée Chalamet doppelgangers in New York City last month. The enthusiastic crowd included not only lookalike competitors and spectators, but also Chalamet himself. The event resulted in police involvement and a $50 prize for participating contestants. The event was organised by YouTuber Anthony Po as part of his initiative to host public stunts.
Discussing his motivation with The Hollywood Reporter, Po suggested that many creators lack novel content, leading him to devise fun, engaging activities that are free for the public to enjoy. These lookalike contests have certainly sparked interest globally, leading to speculation about the next celebrity to be chosen for a lookalike battle.