David Beckham’s health sciences firm, Prenetics Global Limited, has made a notable decision to end its Bitcoin purchasing spree in 2026. The shift marks a recalibration of its corporate treasury strategy amidst concerns over cryptocurrency market volatility and its impact on companies’ financial stability.
Why Prenetics Is Saying Goodbye to Bitcoin Acquisitions
Prenetics, closely tied to Beckham through its premium wellness brand IM8, halted its daily Bitcoin purchases in December 2025. While the company will retain its current holdings, it is stepping back from further investments in cryptocurrency. This decision comes after Bitcoin’s price saw sharp declines toward the end of 2025, exposing risks for companies engaging in crypto-heavy treasury strategies.
MicroStrategy, a prominent advocate of Bitcoin-treasury strategies, saw its stock plummet by over 60% during Bitcoin’s downturn in late 2025—amplified by equity-funded exposure. This highlighted the potential reputational and financial risks faced by non-crypto firms adopting similar approaches.
The Strategic Shift: Focus on Business Growth
The move aligns with Prenetics’ growing emphasis on core business expansion. Its premium health and longevity brand IM8, co-founded by David Beckham, has been a major success. The brand’s rapid revenue growth steered Prenetics’ attention toward scaling its operational activities rather than financial engineering through volatile assets like Bitcoin.
By halting further cryptocurrency purchases, Prenetics minimizes exposure to market swings while maintaining some optionality through its existing Bitcoin reserve. This approach aims to balance operational stability with long-term financial opportunities.
A Widely-Observed Trend
Prenetics’ decision reflects a broader cooling trend in corporate Bitcoin enthusiasm. Companies are now reevaluating the risks of holding highly cyclical assets as part of their balance sheets, particularly after market corrections like the one in late 2025. Shareholders often prefer predictable investments, and firms with excessive exposure to Bitcoin risk becoming high-volatility proxies during downturns.
Premium Wellness With IM8
While Bitcoin hype takes a backseat, Prenetics doubles down on innovation in wellness and longevity through IM8. The brand offers premium products designed to enhance health and vitality. One standout product is their IM8 Longevity Boost Supplement, formulated to support active lifestyles and overall well-being. For more information, check out their official store here.
This pivot reinforces the importance of operational focus and delivering value to customers, all while keeping a cautious but optimistic stance on emerging financial technologies like cryptocurrency.
