South Korea’s cryptocurrency market is making headlines as Bithumb, the country’s second-largest exchange, launches its third annual dormant asset recovery campaign. This initiative aims to reconnect users with a staggering 291.6 billion won ($201 million) worth of unclaimed cryptocurrency, showcasing how digital asset platforms are evolving to serve their customers better and establish stronger market positions.
Bithumb’s Dormant Asset Recovery Campaign: What You Need to Know
Bithumb has revealed that its unclaimed holdings have fallen by 34% compared to last year, reflecting a growing awareness among users. The campaign targets 2.57 million inactive accounts, with some holdings dating back over 12 years to Bithumb’s founding in 2013.
During previous campaigns, 36,000 customers reclaimed over 70.6 billion won ($49 million) of forgotten assets, and this year’s recovery effort seeks to continue the trend. Bithumb’s Head of Service, Moon Sun-il, emphasized, “Many customers remain unaware of their digital assets or have left them untouched for years. Our campaign aims to help users rediscover and make use of these valuable holdings.”
Upbit Dominates the Crypto Landscape in South Korea
Currently, Bithumb stands firmly as South Korea’s second-largest digital asset exchange, boasting 2.42 million monthly active users (MAU). However, industry leader Upbit far outpaces Bithumb with a massive 4.53 million MAU, solidifying its dominance in the market.
Data from 2025 highlights how Upbit’s user base is heavily concentrated among South Korea’s youth, with 5.48 million users in their 20s and 30s representing 44% of the country’s young adult population. Upbit also continues to expand its appeal across multiple demographics, with women accounting for 43.1% of new sign-ups and users in their 50s making up 20% of new accounts in 2025.
The Growing Importance of Dormant Asset Retrieval
As the cryptocurrency industry matures, platforms like Bithumb are making significant strides to enhance user engagement and market positioning. Dormant asset campaigns act as a reminder for investors to monitor their assets and avoid losing track of potentially valuable holdings.
If you’re delving into the fast-paced world of crypto, staying updated on your investments is essential. For managing your portfolio effectively, consider utilizing a crypto portfolio tracker app such as CoinTracker, which allows you to organize and monitor your digital assets with ease.
Take Control of Your Investments
With South Korea leading in crypto adoption, campaigns like these underline the importance of staying informed and proactive. Whether you’re a seasoned trader or just starting, ensuring your assets aren’t lost in the shuffle of a booming digital economy is vital. For anyone who has created accounts on cryptocurrency exchanges over the years, it may be time to revisit and reclaim what’s rightfully yours.
