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Building Europe’s First Crypto-Native Neobank: The Journey of Young Platform

MyShine September 1, 2025 3 minutes read
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From Students to Fintech Innovators

Founded in 2018 in Turin, Italy, by a group of computer science students, Young Platform has grown from a student incubator project into one of Europe’s most promising fintech companies. The goal? To make cryptocurrency accessible, clear, and safe for everyone. What started as a solution to their own challenges with crypto accessibility has now evolved into a thriving ecosystem that combines education, regulation, and innovation for both beginners and experienced traders.

The Vision: A Crypto-Native Neobank

Young Platform is not just a cryptocurrency exchange. It’s positioning itself as Europe’s first “crypto-native neobank.” By bridging the gap between traditional banking and the crypto world, Young Platform aims to redefine how individuals manage their money. From providing secure trading platforms to integrating saving tools, debit card functionality, and staking options, the ecosystem is focused on creating a user-centric and regulatory-compliant financial experience.

Overcoming Challenges to Build Trust

Building a crypto exchange as under-20 founders didn’t come without its hurdles. Credibility was the first major challenge. Securing bank accounts or institutional partnerships was no small feat at their age. With transparency and the involvement of experienced advisors, they earned trust day by day. Additionally, navigating the lack of a regulatory framework in Italy at the time pushed them to design their own compliance systems, including Know Your Customer (KYC) flows and Anti-Money Laundering (AML) measures, years ahead of formal recognition.

Making Crypto Accessible for All

The differentiator for Young Platform lies in its user experience. For beginners, the platform is intuitive and educational, with gamification elements to break down barriers to entry. For experienced traders, advanced tools and features ensure all levels of users find value in the ecosystem. This dual-layered approach reflects their belief that the next wave of crypto adoption will come not from professional traders but everyday users who seek utility, not just speculation.

Global Expansion with a Local Focus

In early 2023, Young Platform expanded into France, solidifying its regulatory framework in one of Europe’s leading jurisdictions. Adhering to the comprehensive European MiCA (Markets in Crypto-Assets) regulation, the platform is built to comply with local laws while maintaining a global vision. Cultural localization ensures users feel supported through familiar tools and languages while interacting with cutting-edge financial products.

Engage-to-Earn: Rewarding Activity

As part of its ongoing innovation, Young Platform introduced features like payment accounts with debit card cashback in its native cryptocurrency, $YNG. Through its ‘engage-to-earn’ ecosystem, users don’t just hold crypto—they actively generate value by participating in the platform. This includes staking, saving, and spending activities, turning passive users into an integral part of the ecosystem.

A New Standard for Crypto Adoption

Young Platform’s philosophy of combining digital innovation with regulatory compliance is setting new standards across Europe. By collaborating with traditional financial institutions through B2B services, it’s not just disrupting but partnering to evolve the market. The vision is clear: to bridge the gap between Web3 technologies and traditional finance, creating a hybrid financial model that is both innovative and trusted.

Explore Young Platform and Start Your Crypto Journey

If you’re intrigued by this fintech revolution, now is the perfect time to explore Young Platform. Whether you’re a first-time user or an experienced trader, dive into a world of regulated, accessible, and user-friendly cryptocurrency solutions designed to meet your financial needs.

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