In a momentous event, the Zhen Shang Zhu Yan Group celebrated the official launch of its premium brand YAN OLOGY in Hong Kong with a ceremonial gathering at The Hong Kong Observation Wheel. This occasion marked the brand’s entry into the market, drawing key guests including Fang Lijun, the founder of the group, alongside health and beauty experts and social media influencers. Notably, film star Candy Law has been appointed as the brand ambassador, adding star power to the proceedings.
During the ceremony, esteemed guests shared their expertise and visions for the medical beauty sector, discussing ways to enhance customer experiences through innovative technology and professional services. Candy Law’s involvement is expected to elevate brand visibility and reinforce YAN OLOGY’s commitment to advancing health and beauty.
At the launch, Candy Law participated in a symbolic signing ceremony with Fang Lijun, marking the formal inception of all four YAN OLOGY locations in Hong Kong. Commenting on this partnership, Law expressed, “As a mother, retaining my youthful appearance is crucial, and daily beauty care cannot be overlooked. YAN OLOGY ensures I look my best.”
Fang Lijun also shared insights in a special interview, explaining the decision to establish a presence in Hong Kong. She highlighted the city’s strong legal framework and stable economy as key factors, with plans to expand the four locations soon. Furthermore, franchising opportunities are on the horizon, allowing investors to operate YAN OLOGY stores under the guidance of the parent brand, widening their reach.
The launch event featured speeches from prominent figures including Councilor Lam Kinfung from the Hong Kong Executive Council. Lam remarked that YAN OLOGY’s introduction to the market will foster economic interactions between the Guangdong-Hong Kong-Macao Greater Bay Area and Hong Kong, thus improving the economic landscape for both regions.
The Zhen Shang Zhu Yan Group has actively collaborated with health institutions and beauty retailers across Europe and the Asia-Pacific. Their expert team includes renowned medical aesthetic professionals, offering comprehensive health and beauty services. It is recognized as the first platform in Zhuhai to amalgamate lifestyle beauty, medical aesthetics, and technology-driven beauty services.
In 2023, Zhen Shang Zhu Yan officially transitioned into the Hong Kong market, implementing a membership system that enables Zhuhai clients to access aesthetic services in Hong Kong, thereby propelling local economic growth and drawing in more mainland customers. Following successful pilot programs, the next phase of cross-regional services is scheduled for rollout. Hong Kong was strategically chosen as the second operational hub due to its strict medical safety regulations, which build public trust.
Among its portfolios, the Direct Sales Center boasts 11 extensive beauty salons and one medical beauty institution, Yanling Medical, accredited by national health authorities in Zhuhai. The flagship branch, located in Huafa Mall C, spans approximately 2,000 square meters, making it among the largest beauty facilities in both Zhuhai and the Greater Bay Area. In 2021, the group made significant investments to launch the premium brand Yijin Yan in Foshan, blending state-of-the-art features with global beauty practices for tailored lifestyle, technological, and medical aesthetic services that set a new standard in the industry.
