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VIEVE Pop-Up Store: Glasgow’s Vegan Beauty Brand Returns to Buchanan Galleries

MyShine August 18, 2025 2 minutes read
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VIEVE Pop-Up Store Returns to Glasgow: Discover the Hottest Vegan Beauty Products

The celebrated vegan beauty brand, VIEVE, founded by Glasgow-born makeup artist Jamie Genevieve, is making a highly anticipated return to the Glasgow retail scene this month. The much-loved brand will unveil its pop-up store at Buchanan Galleries starting on Thursday, August 28th.

What to Expect at the VIEVE Pop-Up

Situated at the prominent Buchanan Street entrance of Buchanan Galleries, the pop-up store will spotlight VIEVE’s entire collection of cosmetics. Get ready to explore fan favorites like:

  • Skin Nova: A radiant skin primer that doubles as a hydrating base.
  • Modern Mascara: A high-performance mascara that gives volume without clumping.
  • Sunset Blush Balm: A creamy blush that blends seamlessly for that perfect glow.
  • Lip Dew: A hydrating, glossy lip product for an effortless finish.

Visitors will also enjoy an exciting lineup of activities, including exclusive masterclasses led by Jamie Genevieve herself, unique collaborations, and special gifts from local Glasgow businesses and VIEVE’s partners.

A Message from Jamie Genevieve

Reflecting on the return of the pop-up store, Jamie Genevieve shared her enthusiasm, saying, “Bringing back VIEVE is such an exciting moment for me and the team. There’s something magical about having our own store and being able to spend quality time with our customers in a space that feels like home. This year is bigger and better than ever.”

Why VIEVE Stands Out

VIEVE has gained a loyal following for its commitment to creating vegan, cruelty-free, and luxury beauty products. Combining high-quality ingredients with exceptional performance, the brand empowers everyone to embrace their beauty journey with confidence.

Related Product: Shop VIEVE’s bestsellers online, including the game-changing Skin Nova for achieving glowy, flawless skin.

Community Connection

Kathy Murdoch, Centre Director at Buchanan Galleries, expressed her excitement, stating, “Following the huge success VIEVE had at Buchanan Galleries last year, we’re thrilled to be welcoming them back for another incredible pop-up. Their return not only reflects their strong connection to Glasgow and its community but also enhances our diverse retail offering.”

Mark your calendars and don’t miss the grand reopening of VIEVE’s pop-up store on August 28th! Whether you’re a loyal fan or a new customer, prepare for an immersive and inspiring beauty experience in the heart of Glasgow.

About the Author

MyShine

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