Verve, the prominent payment card and digital token brand, has wrapped up the seventh edition of VerveLife, Africa’s largest fitness event, showcasing its dedication to promoting healthy lifestyles among Africans. The grand finale, hosted at the Landmark Event Center in Victoria Island, Lagos, attracted thousands from various regions.
This year’s VerveLife 70 continued to expand on the brand’s mission to cultivate a fitness-conscious culture across the continent, providing an engaging platform for fitness lovers, wellness experts, and community members to embrace healthy living together. Since its inception, VerveLife has fostered meaningful wellness discussions and activities, encouraging a proactive health approach.
The event boasted an impressive array of fitness personalities, including Nigerian dance icon Kaffy, fitness expert Kemen, South Africa’s Queenfitnass, Kenya’s top coach Alvin Lee, and global fitness celebrity Ulisses Dlamini. These figures highlighted Verve’s commitment to supporting its cardholders on their wellness journeys.
Mitchell Elegbe, Group CEO of Interswitch, reflected on VerveLife’s growth, noting its evolution into a revered space fostering resilience and community amidst challenges. The year’s event, enhanced by partnerships with brands like adidas and Aquafina, included exciting performances, bringing a vibrant closing celebration with Afrobeats star 9ice and popular bands.