In a groundbreaking pivot, Vanguard, one of the world’s largest asset management firms, is entering the cryptocurrency market. Starting this week, Vanguard will permit trading of crypto-focused ETFs and mutual funds, including Bitcoin, Ethereum, XRP, and Solana, on its brokerage platform. This move signals a significant shift from the company’s long-standing resistance to digital assets and aligns crypto investments with other alternative assets such as gold.
Vanguard’s Strategic Crypto Shift
The decision to integrate crypto ETFs into its offerings follows extensive internal reviews and reflects growing client demand for digital asset exposure. Despite market volatility, the interest in regulated cryptocurrency products has persisted, prompting Vanguard to reconsider its position. Officially, more than 50 million Vanguard brokerage customers now have access to new opportunities in the crypto space.
The Rise of Crypto-Focused ETFs
Vanguard’s move comes as crypto-focused ETFs have gained significant traction since their debut. Over the past two years, crypto ETFs have emerged as a robust part of the financial landscape, with combined assets growing from $25 billion in early 2024 to a staggering $125 billion by late 2025. Funds like BlackRock’s iShares Bitcoin Trust dominated the industry, now holding over $70 billion in assets under management after peaking at nearly $99.5 billion.
A Leadership Role in the Shift
Under the leadership of CEO Salim Ramji, who took over in mid-2024, Vanguard has shown an openness to innovation. Ramji, a vocal advocate for Bitcoin and blockchain technology, broke from Vanguard’s traditionally conservative perspective, recognizing the value of crypto as a non-core asset. His background as the former head of iShares at BlackRock positioned him uniquely to spearhead this shift in Vanguard’s strategy.
What This Means for Investors
For investors, this change provides a more diversified portfolio approach, allowing exposure to regulated digital assets without the complexities of direct cryptocurrency ownership. With giants like Vanguard and BlackRock embracing crypto ETFs, the legitimacy and accessibility of these products are entering mainstream finance. This development could open the door for cautious investors who have previously hesitated to explore this volatile yet highly promising space.
Explore Related Products
If you’re looking to dive into cryptocurrency investments, consider BlackRock’s iShares Bitcoin Trust, a leading crypto ETF with proven performance and robust management. Backed by years of expertise, it provides a secure gateway to Bitcoin exposure without the hassle of crypto wallets.
Stay ahead of financial trends by exploring Vanguard’s new offerings and other crypto-focused ETFs to maximize returns and diversify your portfolio.
