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UK Fintech Industry Accelerates Growth and Innovation

MyShine April 29, 2025 2 min read
City-skyline-at-night-1

There’s a rocket strapped to UK fintech and it’s only speeding up. On 28 April, UK Fintech Week kicks off, with industry body Innovate Finance hosting its 11th global summit.

This follows another record year for the industry, where businesses saw profits balloon and customer bases swell. Allica Bank – a London-based fintech – was dubbed the UK’s fastest growing private company by the Times Hundred and Europe’s fastest growing start-up by Sifted, nearly doubling its profits in 2024 with £29.9m.

Meanwhile, neobank giant Revolut topped £1bn profit in 2024 and surpassed Europe’s biggest lender, HSBC, in consumer base after recording 52.5m customers, compared to HSBC’s 41m.

With young firms on the rise and established challengers posing a threat to traditional lenders, London has emerged as a global leader in fintech. Janine Hirt, chief executive of Innovate Finance, highlighted the strength of UK fintech, pointing out that success stories like Allica Bank, Revolut, and Zilch are not exceptions.

The fintech ecosystem has thrived amid wider economic challenges. With over 82,000 people employed and projected growth to surpass 100,000 in the next two years, the sector is creating high-value jobs across the UK. Innovate Finance launched a unicorn council in 2024 to guide government policy for industry support.

The UK is the top unicorn breeder in Europe, with over 185 startups valued over £1bn. Hirt emphasized that the UK fintech sector is respected globally, driven by innovation and smart regulation.

Initially focused on consumer lending, fintechs have evolved. Monzo was born from demand for mobile banking. Simon Merchant, founder and CEO of Flagstone, noted that the modern fintech movement has momentum due to its focus on consumer and business needs.

Revolut launched its business arm in 2020, catering to cross-border businesses and freelancers. James Baston-Pitt from Alloy observed that fintechs are diversifying their offerings significantly.

Despite a decline in investment in 2024, the UK maintained its position as a leader in fintech, with total investment surpassing that of countries like France and Germany. Merchant pointed out the culture of support among UK fintech founders fuels this strength.

As London competes with New York to be the world’s leading fintech hub, the UK must place digital finance at the heart of its economic strategy to sustain momentum. Adam Turmakhan highlighted the current favorable conditions for UK fintech, while cautioning that success depends on institutional and consumer adoption.

The industry now looks to the government’s upcoming financial services strategy, hoping for strong backing to propel the fintech sector to new heights.

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