TikTok ushers in a new era of creative bravery at Cannes Lions Festival, showing marketers how to boost returns on creative
Dubai, United Arab Emirates – June 20, 2024 -Creative freedom and experimentation are the most critical tools in today’s marketing arsenal to thrive and meet audiences where they are. TikTok is celebrating the brands and creators that have taken creativity to new heights on the platform, and calling on the industry to embrace creative bravery at this year’s Cannes Lions International Festival of Creativity.
In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than eve
