Search Engine Optimization (SEO) plays a crucial role in the success of digital marketing strategies. SEO helps websites rank higher in search engine results pages (SERPs) and attract more organic traffic.
By optimizing website content and structure, businesses can improve their online visibility and reach a broader audience. SEO involves various techniques such as keyword research, on-page optimization, and link building.
Implementing effective SEO practices can enhance brand awareness, increase website traffic, and ultimately lead to higher conversion rates and revenue.