Search Engine Optimization (SEO) plays a crucial role in the success of any online business. It involves optimizing your website to increase visibility and rank higher in search engine results pages.
When done right, SEO can drive organic traffic to your site, improve brand awareness, and boost conversions. By targeting relevant keywords and creating quality content, you can attract the right audience and establish your authority in your industry.
Additionally, SEO helps build credibility and trust with your audience. Websites that appear higher in search results are often perceived as more trustworthy and reliable, leading to higher click-through rates and user engagement.