Smarter Web Partners with Coinbase Institutional for Secure Bitcoin Custody
The Smarter Web Company, the UK’s largest publicly listed Bitcoin-holding firm, has officially named Coinbase Institutional as a new Bitcoin custody partner. This strategic move aims to bolster its treasury infrastructure and further establish its status as a leader in corporate Bitcoin adoption worldwide.
A Step Towards Enhanced Bitcoin Custody
Through this partnership, Smarter Web incorporates Coinbase Prime into its operations. Designed for institutional clients, Coinbase Prime offers both secure custody and execution services for managing large-scale cryptocurrency reserves. The firm adopts a multi-custody model, ensuring reduced counterparty risk, enhanced operational efficiency, and strict adherence to shareholder protection policies.
This expansion aligns with Smarter Web’s long-term vision, encapsulated in its “10-Year Plan”—a systematic approach to acquiring and holding Bitcoin responsibly over an extended period. Notably, Smarter Web has accumulated 2,470 BTC in its corporate treasury as of September 16, 2025, valued at approximately $285 million at current market prices.
Why This Move Is Significant
By integrating Coinbase Institution, Smarter Web joins forces with one of the most recognized and regulated cryptocurrency custodians globally. This marks a crucial milestone in its commitment to transparency, security, and growth in Bitcoin treasury management. The alliance demonstrates the increasing trend among corporations leveraging cryptocurrency as a stable, long-term financial strategy.
Smarter Web’s efforts have positioned it not only as the largest Bitcoin-holding company in the UK but also as the 26th globally among public companies in this space. This partnership will likely solidify its reputation further, particularly as corporate adoption of Bitcoin continues to rise.
A Broader Market Perspective
The partnership comes at a time when Bitcoin’s market sentiment remains optimistic. As of the time of writing, Bitcoin is trading at $115,456, with analysts predicting potential milestones of $117,000 and $120,000 in the near term. Smarter Web’s strategy of incrementally accumulating Bitcoin signals its understanding of these market dynamics and its commitment to capturing long-term value.
Related Lifestyle Trend: Manage Your Crypto Safely
For individual investors looking to emulate corporate giants like Smarter Web, secure crypto storage is paramount. Consider using Ledger Nano X, a trusted hardware wallet offering top-tier security for your cryptocurrency investments.
As corporate giant Smarter Web scales its Bitcoin treasury strategy with regulated partners like Coinbase, they pave the way for others to explore crypto-focused financial strategies. Whether you’re an investor or a curious observer, this development signals exciting opportunities in the evolving cryptocurrency ecosystem.
