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Silicon Central Set to Dazzle with The Ramp’s Second Edition

Asher Ives September 26, 2024 2 min read
Crowd enjoying vibrant festivities at Silicon Central.

Silicon Central, located in Dubai Silicon Oasis, is gearing up for an exciting two-day fashion event, ‘The Ramp’, on September 27 and 28. This event promises to be a highlight of the season, showcasing the latest autumn collections from top-tier brands while providing an unforgettable shopping experience.

Key Takeaways

  • Event Dates: September 27-28
  • Location: Silicon Central, Dubai Silicon Oasis
  • Featured Brands: 21 prestigious brands including Tanishq, Joyalukkas, and Forever 21
  • Models: 16 professional models and 10 child models
  • Entertainment: Live performances including saxophonist and salsa dancers

A Fashion Extravaganza

This year’s edition of ‘The Ramp’ will feature a diverse lineup of 21 prestigious brands, showcasing everything from luxury couture to urban streetwear. The event will include:

  • Jewelry Brands: Tanishq, Joyalukkas, Jawhara
  • Retail Brands: Shree, Manyavar, Giordano, Babyshop, Cotton On, Forever 21, Splash, Max, Reo, OVS, Zudio, Lulu Fashion Store
  • Optical Brands: Yateem, Optifashion, Eye Express
  • Makeup and Accessories: Orange, BLSH, Flormar
  • Food & Beverage: Bloomsbury

This extensive range makes it one of the largest multi-brand fashion showcases in Dubai this year.

Community Celebration

Salim MA, group director of Lulu Group International, expressed enthusiasm for the event, stating, "The Ramp is not just another fashion show; it’s a celebration of style, culture, and community." The event aims to create a shopping experience that reflects the diversity of its audience, welcoming fashion enthusiasts from across the city.

Entertainment and Engagement

In addition to the fashion showcases, attendees can look forward to live entertainment, including:

  • Saxophonist Performances
  • Violinist Performances
  • Salsa Dance Shows

The event will also attract over 100 influencers and VIP guests, ensuring extensive coverage across social media and local press.

Direct Shopping Experience

One of the unique features of ‘The Ramp’ is the opportunity for attendees to purchase the showcased clothing directly from participating stores. This allows fashion lovers to engage with the latest collections from leading brands in real-time.

A Hub for Fashion and Lifestyle

By hosting such a dynamic event, Silicon Central aims to solidify its position as a key player in Dubai’s evolving fashion scene. The Ramp will not only showcase the latest trends but also foster connections between designers, models, and industry leaders.

With its exciting lineup of fashion segments and entertainment, ‘The Ramp’ is set to become one of the most talked-about fashion events of the year, leaving a lasting impression on its diverse audience.

Sources

  • Silicon Central prepares to dazzle with the second edition of ‘The Ramp’ – News | Khaleej Times, Khaleej Times.

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