Shama, the serviced apartment brand under ONYX Hospitality Group, is making strides in international expansion following a positive response from business and professional travelers. Recent openings include Shama Hub Qiantang in Hangzhou, China, Shama Hub Metro South in Hong Kong, and Shama Suasana in Johor Bahru, Malaysia, with further developments planned for Laos and Thailand.
The rising demand for long-term accommodations in high-demand commercial areas has made serviced apartments increasingly popular among international business travelers. With over 2,500 units across 20 properties, Shama has established itself as a leading serviced apartment brand, particularly in Hong Kong.
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, noted that Shama aims to deliver a home-like atmosphere with superior standards of service. The brand, which started in Hong Kong and expanded internationally after being acquired in 2010, now operates in several prime locations across Southeast Asia. The recent properties have been strategically placed for optimal access to essential amenities and transport.
Shama offers three formats—Shama Luxe, Shama, and Shama Hub—tailored to meet the diverse needs of residents ranging from business travelers to families. The brand also emphasizes community integration through the Shama Social Club, enhancing the overall guest experience.