Introduction to Piperplay
In a groundbreaking collaboration, Italy’s PiperFilm and France’s Playtime have unveiled a new sales company called Piperplay, aimed at promoting and distributing Italian cinema. Launching from the prestigious Venice Film Festival, this innovative venture promises to revolutionize the way Italian films are brought to international audiences.
What to Expect from Piperplay
Piperplay will take a comprehensive approach to film sales, handling everything from the initial development and financing stages to festival strategies and worldwide distribution. With industry veterans Catia Rossi of PiperFilm and François Yon of Playtime at the helm, the company is set to blend their expertise and passion for cinematic storytelling.
Bringing Italian Talent to the International Stage
Giulia Casavecchia has joined the team as head of international sales, marking an exciting addition to an already formidable lineup. Formerly the sales chief at True Colours, Casavecchia is expected to enhance Piperplay’s ability to connect Italian filmmakers with global audiences. Rossi emphasized that Piperplay embodies a ‘new way’ of thinking about film sales, focused on collaboration and innovation.
Supporting Italian Cinema
With a roster featuring renowned films such as Paolo Sorrentino’s “La Grazia” and Pietro Marcello’s “Duse,” Piperplay aims to put Italian films on the global map. They hope to merge the distinct flavors of Italian and French cinema to create unique film experiences that resonate worldwide. This partnership also signifies a strong commitment to elevating the voices of Italian filmmakers in a competitive landscape.
Conclusion
Piperplay represents a promising new chapter for Italian cinema. By blending talents from both Italy and France, this new sales company is positioning itself to effectively engage global audiences and transform the film distribution process. As fans of cinema, we can’t wait to see how Piperplay brings these captivating Italian stories to light!
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