In a landmark move, Nexo, the leading cryptocurrency platform worldwide, has partnered with Tennis Australia to become the official crypto partner of the Australian Open and other high-profile tennis events during the Summer of Tennis, including the United Cup and tournaments in Adelaide, Brisbane, and Hobart. This breakthrough was announced on December 17, 2025, via social media platform X (formerly Twitter), marking the first time a cryptocurrency company has collaborated with a Grand Slam tennis tournament.
A New Era of Crypto in Sports
This partnership signals the growing mainstream acceptance of cryptocurrency brands, with Nexo now firmly associated with one of the most trusted and globally renowned sporting events. This collaboration not only elevates Nexo’s brand visibility but also underlines the alignment of strategic decision-making skills in both tennis and crypto asset management.
As part of this groundbreaking agreement, Nexo branding will prominently feature throughout the Australian Open venues. A standout innovation is the launch of the Nexo Coaches Pod, strategically located near player coaching areas in iconic arenas like Rod Laver Arena and Margaret Court Arena. The Nexo Coaches Pod aims to enhance the fan experience by giving audiences an inside look into the strategic discussions between players and coaches during matches.
Crypto Meets Strategy and Innovation
According to Tennis Australia’s Chief Commercial Officer, Cedric Cornelis, the collaboration highlights the synergy between Nexo’s focus on innovation and the strategic depth of tennis. He stated, “The Nexo Coaches Pod will shine a light on the strategy and teamwork at the heart of elite tennis on one of the sport’s biggest global stages. Together, we’re creating new ways for fans to connect with the game and the people behind it.”
Fans attending the Australian Open can also look forward to unique activations and experiences that will foster a stronger connection to the sport and the crypto platform. By integrating the worlds of finance and sports, Nexo aims to engage audiences in an innovative manner.
Nexo’s Expanding Sports Partnerships
The Australian Open is not Nexo’s first partnership in elite sports. Earlier in 2025, Nexo signed a multi-year deal to sponsor a major global golf tour, which includes marquee events like the Genesis Scottish Open, BMW PGA Championship, and the DP World Tour Championship in Dubai. The newly introduced Nexo Championship in Scotland further reinforces the brand’s presence in golf, with high-profile players like Rory McIlroy and Scottie Scheffler participating.
Nexo co-founder Antoni Trenchev likened golf to wealth management, emphasizing the shared reliance on preparation, discipline, and long-term vision. Through these strategic partnerships, Nexo gains access to an affluent, global audience while offering premium hospitality experiences.
Get Started with Nexo
Interested in exploring the innovative world of crypto investments? Check out Nexo’s platform for a seamless and secure approach to managing crypto assets. Whether you’re a tennis aficionado or a golf enthusiast, Nexo’s growing involvement in sports ensures there’s something for every fan.
With partnerships on some of the most prestigious global stages, Nexo is showcasing the potential of cryptocurrency to reach new audiences through innovation and collaboration.
