MicroStrategy, a leading enterprise software company known for its active embrace of cryptocurrency, has made headlines with its latest Bitcoin acquisition. In early January, the company, spearheaded by Executive Chairman Michael Saylor, purchased 1,200 Bitcoin at an average price of $90,391 per coin, totaling approximately $116 million. This strategic move highlights MicroStrategy’s steadfast commitment to Bitcoin as a long-term investment instrument.
MicroStrategy’s Growing Bitcoin Holdings
With this latest purchase, MicroStrategy now holds an astonishing 673,783 Bitcoin, valued around $63 billion at current market prices. Acquired at an average cost of $75,026 per Bitcoin, the company’s holdings signify unrealized gains surpassing $12.4 billion. This accumulation accounts for more than 3% of Bitcoin’s finite supply of 21 million tokens, positioning the company as a dominant player in the crypto world.
This acquisition was financed through the sale of 1.99 million shares of its Class A common stock, raising $312.2 million. As of January 4, approximately $11.39 billion in MSTR shares remain available for issuance under their at-the-market (ATM) program.
Financial Strategy and Cash Reserves
In addition to expanding its Bitcoin portfolio, MicroStrategy has increased its cash reserves by $62 million, bringing the total to $2.25 billion. These reserves are earmarked for dividend payments on preferred stock and servicing interest obligations on the company’s existing debt. MicroStrategy’s financial strategy underscores its focus on maintaining balance sheet flexibility while capitalizing on crypto market dynamics.
In late December, the company added $748 million to its reserves, showcasing continued emphasis on building financial resilience. This dual approach of preserving liquidity alongside Bitcoin accumulation sets MicroStrategy apart in the corporate and crypto worlds alike.
Corporate Advocacy for Crypto Inclusion
As a vocal advocate for cryptocurrency, MicroStrategy has taken a strong stance against proposals that could negatively affect crypto-heavy companies. For instance, in December, the company urged MSCI to reconsider excluding firms with crypto holdings exceeding 50% of their total assets from global equity benchmarks. Such measures, as MicroStrategy warned, could introduce instability and dampen innovation within the crypto sector. MSCI is expected to finalize its decision soon.
Corporate Giants Joining the Crypto Adoption Wave
MicroStrategy isn’t alone in adopting Bitcoin as a reserve asset. According to Bitcoin Treasuries data, 192 other publicly listed companies have embraced some form of Bitcoin accumulation. Notable players include Marathon Digital Holdings (MARA), Tether-backed Twenty One, Metaplanet, and Riot Platforms, among others. Corporate leaders in the space hold Bitcoin assets ranging from 13,000 to over 50,000 tokens.
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For those following MicroStrategy’s lead and considering Bitcoin investments, choosing a reliable exchange is vital. Platforms like Coinbase, known for its user-friendly interface and robust security measures, are excellent options for new and experienced investors alike. Sign up today and start building your crypto portfolio.
Stay tuned as companies like MicroStrategy continue to shape the future of cryptocurrency in 2026 and beyond.
