Michael Saylor’s Ambitious Bitcoin Strategy Continues
In a recent social media post, Michael Saylor, the Chairman of Strategy Inc., hinted at yet another significant Bitcoin acquisition. Sharing a screenshot from StrategyTracker with the words “Bigger Orange”, Saylor is continuing his well-known playbook of teasing Bitcoin purchases through cryptic posts on X (formerly Twitter) before official announcements.
687,410 Bitcoin and Counting: A Growing Treasury
By January 2026, Strategy Inc.’s treasury has grown to an impressive total of 687,410 Bitcoin, acquired at an average price of $75,353 per coin. With Bitcoin currently trading around $92,600, Strategy’s holdings are solidly in profitable territory, representing a market value exceeding $63 billion.
Earlier this month, Strategy completed significant purchases, including a $115.97 million acquisition of 1,283 BTC on January 4, followed by a larger $1.25 billion purchase of 13,627 BTC on January 11. This brings their January total to 14,910 BTC, further cementing the company’s position as one of the leading corporate Bitcoin holders.
Challenges on the Horizon: Stock Performance and Debt Management
While Strategy’s Bitcoin strategy has proven profitable, its shareholders have seen a different picture. Over the past 12 months, the company’s stock, MSTR, has declined by 52.67%, closing recently at $173.71. A looming challenge for Strategy is the billions of dollars in convertible notes that mature between 2027 and 2028. The company has emphasized confidence in meeting these obligations but has also acknowledged the potential to liquidate Bitcoin holdings if necessary.
Why Investors are Keeping a Close Eye on Strategy Inc.
Despite short-term stock setbacks, Strategy Inc.’s Bitcoin-centric approach has generated significant discussion in the crypto and financial world. Many investors see the company’s aggressive buying strategy as a high-stakes bet on Bitcoin’s future potential. Amid market volatility, Strategy continues to double down, with $63 billion in paper gains providing some insulation in challenging financial waters.
Stay Ahead with This Bitcoin Tracker Tool
If you’re inspired by Michael Saylor’s Bitcoin strategy and want to monitor market trends, consider tools like the Crypto Screener. This platform offers real-time price updates, portfolio tracking, and advanced analysis to help you stay informed and make smarter crypto investment decisions.