Metaplanet’s Bold Bitcoin Strategy Amid Market Downturn
Metaplanet, the Tokyo-listed tech firm, is doubling down on its aggressive Bitcoin accumulation strategy, even as the digital currency’s price plummets and the company’s treasury faces massive paper losses. Despite these challenges, CEO Simon Gerovich remains resolute in his belief in Bitcoin as a long-term store of value.
Bitcoin’s Price Decline: A Challenge for Corporate Holders
On Friday, 2025, Bitcoin dipped to $63,800, marking a sharp decline from its all-time high. Metaplanet, which began its Bitcoin treasury initiative in April 2024, currently holds 35,102 BTC. However, with an average purchase price of $107,716 per Bitcoin, the company faces unrealized losses of over 39%.
Gerovich took to X (formerly Twitter) to reassure investors, stating, “We will steadily continue to accumulate Bitcoin, expand revenue, and prepare for the next phase of growth.” The company’s stock, however, reflected ongoing market fears, dropping by 5.5% during the week and showing a six-month decline of more than 63%.
Metaplanet’s Commitment to Crypto
The company’s strategy aligns with other corporate Bitcoin holders like MicroStrategy (now Strategy), the largest Bitcoin treasury globally. Despite posting $12.6 billion in unrealized losses due to a Bitcoin price drop in late 2025, MicroStrategy also continues to accumulate cryptocurrency. The firm increased its holdings to 713,502 BTC at an average price of $76,052, underscoring its long-term confidence in the asset class.
Future Plans: Raising Capital to Fuel Growth
In an effort to support its Bitcoin purchases and reduce debt, Metaplanet approved a $137 million capital raise, including common shares and stock acquisition rights. The funds will enable the expansion of its Bitcoin-based income businesses and strengthen its financial flexibility.
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The Bigger Picture: Crypto’s Resilience
While companies like Metaplanet and MicroStrategy are enduring short-term setbacks, their commitment to Bitcoin reflects confidence in its long-term potential. As the market continues to evolve, corporate holders are redefining the digital asset landscape.
