Margate, a picturesque coastal town in Kent, has become the darling of UK homebuyers, with properties selling significantly faster than the national average. Often referred to as ‘Shoreditch-on-Sea,’ Margate is now the destination of choice for Londoners seeking a seaside reprieve and a booming housing market.
Westbrook Gardens: The Hottest Street in Town
Nestled just a stone’s throw from the beachfront, Westbrook Gardens has earned its spot as Margate’s fastest-selling street. Homes here sell in an average of 102 days, dwarfing the national average of 147 days. This surge demonstrates the increasing appeal of Margate’s idyllic coastal charm.
According to research by Upstix, a property tech firm, Margate’s allure comes from its stunning coastal views, historic character, and affordability when compared to London prices. The town’s real estate scene has transformed dramatically over the past decade, with average asking prices doubling since 2013 to around £348,571.
A Post-Pandemic Renaissance
Historically, Margate enjoyed its heyday as a leading seaside destination, only to slide into decline for many years. But the pandemic brought renewed attention to the town. Between 2020 and 2023, nearly 6,000 Londoners relocated to Thanet, the district Margate calls home. Known as DFLs (Down From London), these buyers have shaped a new identity for the area, revamping its reputation and fueling its real estate market.
Westbrook Gardens leads the way for speed of sales, but nearby Milton Avenue sees homes sold within an average of 113 days, making it the town’s second fastest-selling street. Ethelbert Road follows closely at 127 days. House hunters find properties here less expensive than in the capital while still enjoying modern conveniences, local amenities, and strong transport links.
A Community in Flux
Margate’s rising popularity hasn’t come without challenges. Long-time residents expressed concerns about the rapid gentrification transforming the once-relaxed holiday spot. Critics point out escalating house prices, limited affordable housing, and the dominance of Airbnbs leaving locals priced out.
Jessica Scott, a 19-year-old lifelong resident, lamented the difficulties she and others face in securing housing: “Most homes are turned into Airbnbs and sit empty during large portions of the year. It’s hard for locals to get a proper start here.”
Others note changes in the town’s atmosphere. Kate Stuart, 85, who moved to Margate from London over a decade ago, said, “Newcomers don’t always respect the area. Things feel different now—less community-focused.”
The Artistic and Cultural Side of Margate
Despite these concerns, Margate has also become a thriving cultural hub. Notable residents, including British rock legend Pete Doherty and artist Tracey Emin, have added to its growing appeal. The latter even invested in creating a community space within the town, while street artist Banksy left his hallmark in the form of graffiti art, later controversially removed.
Local landmarks, like Dreamland—a retro amusement park—have seen renewed interest, although tragedies like the MDMA incident in 2024, which claimed a young life, have prompted safety concerns during events.
A Region’s Transformation
Whether celebrated or criticized, Margate’s transformation is undeniable. Interest in places like Westbrook Gardens demonstrates that the town continues to charm buyers both for its idyllic seaside vibe and emerging cultural renaissance. As CEO of Upstix, Frederick Jones, explains, “Buying in Margate isn’t just about the properties—it’s about the lifestyle, the natural beauty, and being part of this unique community.”
