In a groundbreaking move that merges the worlds of luxury and digital innovation, French fintech company Lyzi, built on the Tezos blockchain, has introduced cryptocurrency payments to two iconic car dealerships: Porsche Centre Montpellier and Lamborghini Bordeaux. This marks a pivotal shift in how luxury items are purchased, bringing cryptocurrencies into a market traditionally driven by exclusivity and prestige.
Cryptocurrency Meets Luxury Automobiles
As the first European dealerships in their respective networks to accept digital currency payments, Porsche Centre Montpellier and Lamborghini Bordeaux have taken a bold step. Customers can now purchase luxury cars using an extensive range of over 80 cryptocurrencies, including Bitcoin (BTC), Tezos (XTZ), stablecoins like EURC and USDC, and many more.
Jean-Pierre Launay, Director of Porsche Centre Montpellier, noted, “We wanted to offer our customers a purchasing experience that meets their standards, while integrating new financial practices. With Lyzi, we combine innovation, performance, and simplicity.” Similarly, Thomas Hecquet of Lamborghini Bordeaux stated, “For our clientele who appreciate both Italian craftsmanship and digital innovation, accepting cryptocurrency is simply another expression of exceptional service and exclusive access to the extraordinary.”
Secure and Instant Transactions
One key feature of Lyzi’s system is the instant euro conversion for dealerships, eliminating the risk of cryptocurrency price volatility. Buyers, on the other hand, benefit from sleek, secure wallet-based payments that ensure a hassle-free experience. This seamless transaction model is supported by the robust and secure nature of the Tezos blockchain, offering best-in-class rapid settlements.
Expanding Crypto Beyond Commerce
Lyzi’s innovative approach doesn’t stop at luxury cars. Expanding its reach into the humanitarian sector, the company has partnered with Doctors of the World (Médecins du Monde) to enable cryptocurrency donations. These contributions will support over 400 humanitarian programs across more than 80 countries.
Guillaume Cotillard, Director of Communication and Development at Doctors of the World, explained, “For several years, Doctors of the World has been diversifying its public fundraising sources to guarantee its independence of action. With a crypto market now regulated within the EU, we decided to launch this crypto donation experiment to better understand these new uses and their funding potential for the coming years.”
Lyzi’s Vision for the Future
Since raising €1.3 million in April 2025, Lyzi has connected with over 1 million payment terminals across Europe and formed strategic partnerships with renowned brands like Smeg, Société des Bains de Mer de Monaco, and S.T. Dupont. The company’s CEO, Damien Patureaux, emphasized their mission to make cryptocurrency payments as simple as card transactions while opening doors for broader applications like global giving.
Blockchain expert David Relkin from Nomadic Labs added, “By building on Tezos, Lyzi ensures users benefit from rapid settlement and best-in-class security – essential attributes for any modern payment infrastructure.”
Explore the Innovation
If you’re considering stepping into the future of payments, exploring Lyzi’s offerings and technologies is a must. Plus, why not pair your cryptocurrency-powered luxury car purchase with a tailored car care solution? Brands like Meguiar’s Car Polishing Kit offer premium-grade products to keep your new vehicle in pristine condition.
Exciting developments like these affirm that cryptocurrency is no longer just a trend but an integral part of our evolving financial ecosystem. Be it a Lamborghini, a donation to a humanitarian effort, or simply a small online purchase, the world of crypto is opening new doors of convenience and innovation.
