
Lucid Motors has chosen Hollywood actor Timothée Chalamet as their first Global Brand Ambassador in a ground-breaking deal. The Saudi-supported EV manufacturer aims to leverage Chalamet’s influence to expand its cultural footprint. Chalamet, an enthusiast of the Lucid Air since 2023, will lead the campaign for the Lucid Gravity SUV, highlighting their blend of innovation, luxury, and pop culture. This partnership marks a unique fusion of entertainment and automotive excellence.