In a recent decision, the FDA has granted vaping brand Juul permission to continue selling its e-cigarettes, citing studies that suggest reduced harm for adult smokers switching to vaping. Despite past controversy, Juul will maintain its tobacco- and menthol-flavored e-cigarettes on the market, with a focus on harm reduction for smokers. The company’s CEO expresses optimism, while concerns from various groups persist regarding the impact on youth vaping. The history, regulations, and future prospects of Juul in the vaping industry are analyzed in this article.
