Designer Sreejith Jeevan of Rouka by Sreejith Jeevan has sparked a conversation about plagiarism in Indian fashion. In a recent Instagram video, he called out Suta, a saree brand, for allegedly copying his designs. Highlighting the issue of originality, Jeevan seeks acknowledgment rather than legal action due to resource limitations. The incident has attracted significant attention within the fashion community, emphasizing the importance of design ethics and creativity in the Indian fashion scene.