Fitness Meets Livestreaming: Bradley Martyn’s Viral Moment
In an incident that merged the worlds of fitness, livestreaming, and cryptocurrency, fitness influencer Bradley Martyn recently found himself at the center of a viral meme coin frenzy. During a live broadcast from his gym, ZOO Culture, Martyn slapped a livestreamer who attempted to steal his hat. While comedic to some, this altercation sparked a 2,000% surge in the price of the Pump.fun platform’s meme coin, $BAGWORK.
What Happened?
The livestreamers behind Bagwork, an anonymous duo known for pulling outrageous stunts to pump their meme coin’s value, approached Bradley Martyn during his gym livestream. After asking for a photo, one of the creators snatched Martyn’s hat—a move that earned him a slap and a scolding. This event, captured live and shared widely across social media platforms, catapulted the $BAGWORK token to new heights, with its market cap soaring from $131,150 to $2.78 million in mere hours.
The Meme Coin Craze on Pump.fun
The Bagwork token is one of many meme coins hosted on Pump.fun, a livestreaming platform that merges viral stunts with cryptocurrency. Streamers on the platform earn a cut of each token trade through creator rewards. Following the Martyn incident, the duo reportedly earned $49,330 in a single day, pushing their total creator fees past $78,000. Despite the monetary success, critics on social media warned about the potential for such antics to spiral into harassment.
A History of Viral Stunts
The Bagwork creators are no strangers to risky endeavors. Earlier in the week, one ran onto the field during a Los Angeles Dodgers game, while another shaved his head live on stream. Even before the Martyn incident, Pump.fun had become notorious for controversial and, at times, dangerous stunts. One streamer, Mikol, suffered third-degree burns during a stunt involving fireworks and alcohol. These incidents highlight the ethical challenges facing creators as they chase viral moments in the Web3 space.
A Professional Turn for Pump.fun
Since its tumultuous early days, Pump.fun has sought to professionalize its content. The platform now funds collectives like Basedd House, which encourages creators to focus on innovative, record-breaking stunts and meaningful content rather than risky or harmful antics. Creators have since streamed milestones like weddings and even a child’s birth, signaling a shift toward higher-quality programming.
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The Future of Viral Livestreaming
As platforms like Pump.fun continue to evolve, creators must balance going viral with safety and ethical considerations. While stunts like those pulled by the Bagwork team can lead to financial gain and fleeting fame, they also pose risks to participants and broader societal norms. The enduring impact of this trend will depend on whether platforms and creators embrace responsibility alongside innovation.
