England’s cricket team has brought in Gilbert Enoka, renowned for his ‘no dickheads’ policy and a former mental skills coach for the All Blacks, to enhance the squad’s mental fortitude. Enoka, with a history of working with elite sports teams including New Zealand cricket, aims to cultivate a team-centric ethos ahead of crucial series against India and Australia, notably the upcoming Ashes. His emphasis on team cohesion and identifying detrimental behaviors like inflated egos can play a pivotal role in England’s performance improvement.