The Great Dubai Summer Sale 2025 kicks off from July 18 to August 10, offering up to 90% off across 3,000+ stores and 800 brands. Flash sales, loyalty rewards, and exciting prize draws await shoppers scanning receipts. Major rewards include cash, cars, and miles, making it the most significant shopping event of the summer in Dubai. The event is part of Dubai Summer Surprises (DSS) 2025, lasting from June 27 to August 31, divided into three distinct shopping seasons for a memorable experience in the city.