A recent survey unveils six common deceptive design tactics used by OTT platforms in India, leading users into unwanted subscriptions, hidden fees, and unwanted upgrades, in violation of government regulations aimed at prohibiting such manipulative actions. Over the past decade, over-the-top (OTT) streaming services have revolutionized the way content is consumed in India. With the proliferation of smartphones and decreasing data costs, services like Netflix, Amazon Prime Video, Jio Hotstar, and various regional platforms have become integral to many households. Over 500 million Indians now rely on OTT apps for entertainment ranging from daily shows and sports to thrillers and international blockbusters.
