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Treasury Model in Crypto: Challenges and Future Insights

MyShine September 9, 2025 3 minutes read
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The cryptocurrency market has long celebrated the treasury model as a revolutionary driver of institutional capital. However, emerging trends suggest this once-unshakable strategy may be showing signs of vulnerability. From reduced buying frequencies to market fluctuations, the viability of the treasury model as a sustainable practice is under scrutiny.

Understanding the Treasury Model

The treasury model revolves around publicly traded companies accumulating Bitcoin (BTC) and Ethereum (ETH) as treasury assets. During bullish cycles, these firms raise capital through equity and bonds, using the proceeds to make strategic crypto purchases. The assumption is that the appreciation of crypto assets will outpace the cost of capital, creating significant gains.

This strategy has been effective in pushing demand during bull markets, but recent data highlights concerning shifts. According to analysts, the pace of daily crypto purchases by treasury companies has slowed sharply, raising questions about the model’s long-term sustainability.

Why Buying is Slowing Down

One potential explanation for this slowdown is a tactical pause. Some experts believe these firms are waiting for better market entry points rather than abandoning their accumulation strategies altogether. This more calculated approach reflects a shift towards mitigating risks amid market volatility.

Beyond the decrease in acquisitions, market risks are emerging. Several treasury companies now trade below their market net asset value (mNAV), signaling trouble. For instance, ETH-holding treasury companies have seen their public stock prices dip below the value of their ETH holdings, restricting their ability to raise new funds and potentially forcing them into asset sales to meet obligations.

Bitcoin: More Volatile Than Ever

Bitcoin-related treasury stocks have been hit particularly hard. Share prices of these companies are plunging faster than BTC itself, sometimes dropping by as much as 80% during market downturns. This has not only wiped out significant shareholder value but also shaken confidence in treasury companies as a stable investment vehicle.

The risks go beyond financial losses. Falling share prices exacerbate issues like dilution and settlement pressure, leading to a psychological spiral of mass sell-offs. This instability underscores a level of underlying fragility and exposes the model to potentially severe consequences.

What Lies Ahead?

As the market grapples with these challenges, the treasury model faces a pivotal moment. Only companies with resilient financial structures, transparent operations, and robust risk management frameworks will survive this shake-out phase. Analysts warn of systemic risks to BTC and ETH prices if forced sales are triggered.

While some critics label the treasury strategy as “Ponzi-like,” others believe the model still holds potential if adapted to current market conditions. Whether viewed as the greatest financial arbitrage in history or as a cautionary tale, it is clear the treasury play is no longer foolproof.

Stay Ahead with Reliable Insights

For institutional investors navigating these uncertain waters, tools like Ledger Nano S Plus (available here) provide secure options for storing digital assets. Diversifying investment strategies and proceeding with caution is imperative as the market continues to evolve.

About the Author

MyShine

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