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Crypto Market Crash Deepens: Major Setbacks for Treasury Giants BitMine and Strategy

MyShine January 30, 2026 3 minutes read
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The cryptocurrency market continues to experience turbulence, with its overall market capitalization dropping by 6% in just 24 hours. The effects are being felt not only among individual investors but also by major corporate players like BitMine and MicroStrategy, now rebranded as Strategy.

Crypto Sell-Off Hits Hard

As Bitcoin plummeted by 6.7% and Ethereum saw a decline of 7.6%, the sell-off during early Asian trading hours led both cryptocurrencies to hit their two-month lows on Binance. According to market data, major crypto-holder corporations such as Strategy and BitMine were not spared from the downturn.

Shares of Strategy fell 9.63% to $143.19 on Thursday, hitting their lowest level since September 2024. After-hours trading reflected an additional dip of 0.13%. Economic analyst Peter Schiff highlighted Strategy’s precarious position, pointing out that their Bitcoin holdings have yielded limited returns when compared to traditional gold investments. Schiff remarked, “Saylor spent $54 billion purchasing over 712K Bitcoin, and the unrealized gains barely surpass 11%. Too bad he didn’t buy gold!”

Bitcoin-Focused Firms Facing Risks

Strategy recently disclosed its latest Bitcoin acquisition: a $264.1 million purchase at an average price of $90,061 per coin. This brings Strategy’s total Bitcoin holdings to 712,647 BTC, valued at approximately $59.1 billion. However, pressure on their treasury strategy is mounting, with concerns about market value slipping and intensified shareholder dilution.

Similarly, BitMine’s stock dropped by 9.89%, closing at $26.70 — its lowest since November 2025. Despite the decline, BitMine made a large Ethereum investment earlier this week, purchasing 40,000 ETH. This acquisition brings BitMine’s holdings to 4,243,338 ETH, estimated to be worth $11.68 billion, which represents about 3.5% of Ethereum’s total supply. More than half of these holdings are staked, but the firm is currently sitting on an unrealized loss of $3.8 billion.

The Ripple Effect on the Crypto Sector

The sharp declines in corporate treasury investments are not limited to BitMine and Strategy. Other firms, like Metaplanet, Strive, and Sharplink, have also recorded drops, albeit on a smaller scale. With heightened market volatility, many analysts recommend cautious optimism. For instance, Tom Lee recently advocated for maintaining holdings amidst the chaos, advising crypto loyalists to “keep stacking and HODL.” Despite such advice, BitMine stock continued to nose-dive, further eroding investor confidence.

Protect Your Investments in Volatile Markets

Given the current volatility in the crypto market, some investors might consider diversifying their strategies. For example, adding gold to an investment portfolio can hedge against the downturn in cryptocurrencies. A product like the Perth Mint Gold Bar, highly regarded for its purity and value, offers a reliable alternative for balancing risk.

As always, ensure you stay updated with the latest market insights to make informed decisions. Subscribe to our newsletter for daily cryptocurrency trends, analyses, and forecasts straight to your inbox.

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