
The September Curse: What Is It?
For decades, investors have dreaded the so-called “September Curse,” a well-documented phenomenon where US stocks typically underperform during the month. This trend, which dates back to historic market crashes like 1929, has developed an almost mythical reputation for driving temporary but notable declines in stock market performance.
However, September 2025 appears to be bucking this historical trend. The S&P 500 (SPX) is already up 2.3% this month, presenting an anomaly in what has traditionally been a period of investor anxiety. Could the rise of cryptocurrency Exchange-Traded Funds (ETFs) be partly responsible? According to market analysts, there is mounting evidence that crypto ETFs are reshaping not just cryptocurrency trading but also the broader financial ecosystem.
How Crypto ETFs Are Changing Market Dynamics
Crypto ETFs have rapidly surged in popularity, with Bitcoin ETFs being the most prominent. These financial products are making it considerably easier for institutional investors to gain exposure to Bitcoin and other cryptocurrencies without buying the assets themselves. By doing so, they are injecting enormous amounts of capital into the crypto market—and, indirectly, into related sectors of the US economy.
Bloomberg ETF analyst Eric Balchunas has pointed out that ETF inflows, coupled with the potential for interest rate cuts from the Federal Reserve, could help keep the US stock market afloat through what is usually its toughest month. Historical cycles aside, the enduring appeal of Bitcoin ETFs seems to be permanently altering Bitcoin’s price dynamics, often driving stability and growth across other cryptocurrencies as well.
BlackRock and the Web3 Influence
Issuers like BlackRock, a global leader in asset management, are even considering combining traditional ETF structures with emerging Web3 technologies. These innovations signal a growing interest in fusing blockchain-based applications with traditional financial products. While Web3-enhanced ETFs might still be in their infancy, the potential is immense, making products like the BlackRock Bitcoin ETF a key player in disrupting financial norms.
But the crypto ETF market isn’t without its challenges. For example, the first meme coin ETF, centered on Dogecoin, has seen weak retail interest, pointing to investor skepticism about riskier or niche financial products.
Should Investors Be Optimistic?
While it’s too early to declare a definitive end to the September Curse, crypto ETFs are undeniably playing a role in the market’s surprising resilience this month. However, investors should remain cautious. Rate cuts, regulatory concerns, and fluctuating retail enthusiasm for crypto could still create obstacles in the coming weeks.
For those looking to get started in this growing sector, consider exploring BlackRock’s iShares Bitcoin ETF. As one of the most trusted names in asset management, BlackRock’s offerings provide a user-friendly and secure introduction to the world of cryptocurrency investing.
Final Thoughts
The September Curse may still be looming, but crypto ETFs are helping to rewrite the narrative for US markets. By driving institutional inflows and innovating with technologies like Web3, these investment products are becoming a crucial component of the modern financial toolkit. Stay informed, invest wisely, and keep an eye on emerging trends as we move through the month.