The intersection of cryptocurrency and property investment is creating waves across Europe, as wealthy digital asset investors find new opportunities to diversify their portfolios. Platforms such as Brighty, a Lithuanian-licensed platform, are at the forefront, facilitating luxury real estate transactions backed by cryptocurrency.
Surging Demand Among Crypto Millionaires
Over the past year, the number of global crypto millionaires has surged by 40%, reaching a staggering 241,700 individuals. For many of these high-net-worth individuals, real estate serves as a stable and lucrative diversification strategy amidst the volatile nature of digital assets. In 2025 alone, Brighty facilitated over 100 transactions ranging in value from $500,000 to $2.5 million for properties across sought-after locations like the UK, France, Malta, Andorra, and Cyprus.
Why Crypto Investors Choose Real Estate
According to Nikolay Denisenko, co-founder and CTO of Brighty, the platform currently caters to about 100 to 150 elite clientele who spend an average of $50,000 per month. For these individuals, real estate represents a tangible, de-risking asset amidst their crypto-dominated portfolios. Denisenko emphasizes, “The average spend for these people is around $50,000 per month. The upper bound, in terms of a use case, is buying apartments in Europe.”
But why real estate? Here’s why:
- Portfolio Diversification: A way to stabilize volatile investments.
- Practical Investment: Properties generate long-term value.
- Streamlined Purchases: Cryptocurrency allows seamless cross-border transactions.
Shift Toward Euro-Stablecoins
A noteworthy trend is the growing preference for euro-backed stablecoins among property buyers. Statistics show that the average transaction size involving euro-linked stablecoins increased sharply, from €15,785 in Q3 to €59,894 in Q4. Platforms like Brighty support transactions directly using stablecoins such as Circle’s EURC, mitigating the need for foreign currency conversion costs.
“Recently, we have started seeing our customers using euro stablecoins where previously they might have used USDC. It is cost-effective when buying properties in Europe,” Denisenko explained. With euro-stablecoins, buyers avoid heavy conversion fees, making the process far more efficient and economical.
Tackling Challenges in Crypto-Based Transactions
Despite its transparency powered by blockchain technologies, many banks remain cautious and unwilling to process large cryptocurrency transactions. To combat this challenge, Brighty employs compliance systems like Elliptic’s blockchain analytics to ensure due diligence in fund verification. This allows the platform to operate with the same scrutiny as traditional financial systems while bypassing conventional hurdles.
Denisenko shared, “Banks often refuse crypto transactions despite transparent blockchain tools. Yet, technology has advanced to a point of ensuring compliance that meets—if not exceeds—that of traditional institutions.”
Looking Ahead
As the crypto landscape evolves, European real estate is likely to attract even more interest as a stability anchor. Platforms like Brighty are expected to expand partnerships with real estate agencies across Europe to meet this growing demand. The company’s forward-looking approach indicates a significant shift in how luxury investments are made in a digital age.
If you’re interested in exploring European properties backed by cryptocurrency, consider using Brighty for secure and seamless transactions.
