Costco’s Surprising Move into Precious Metals
In late 2023, Costco (NASDAQ: COST) surprised its loyal members by venturing into the world of precious metals. Among its intriguing offerings were gold and silver bars, items not typically associated with the wholesale retailer but which quickly became bestsellers. By 2025, Costco had reportedly sold over $200 million worth of gold bars monthly, with its silver bar sales also skyrocketing.
Silver’s Staggering Performance in 2025
Costco’s silver bars have proven to be more than a novelty—they were an extraordinary investment opportunity. On January 29, 2025, silver prices hovered at $31 per ounce. Fast forward to the same date in 2026, and silver was trading at a remarkable $119 per ounce, an increase of 283%. For Costco members, the retailer’s low 2% markup ensured significant profits.
Consider this: a Costco customer purchasing a silver bar at $31.60 in January 2025 would, by early 2026, see a profit of $87.40 per ounce when sold at the spot price. Even purchases made at a higher premium on international markets—like Shanghai’s nearly 30% premium—would yield $79 of profit per ounce.
Silver vs. Stock Market: A Year in Review
Investors quickly realized that silver and gold were outperforming even Costco’s own stock. Between January 2025 and 2026, Costco shares saw a slight decline of 0.62%. However, the dividends remained a silver lining, with each share delivering $1.30 in payouts by February 2026.
This trend highlights the advantage of diversifying investment portfolios with tangible assets like precious metals, especially during times of market volatility.
Why Precious Metals are Still Worth Considering
With its minimal markup and trusted brand name, Costco emerged as an unexpected yet reliable player in the precious metal market. If you’re considering investing in silver or gold now, platforms like APMEX or wholesale options from Costco itself are great places to start. These investments can act as a hedge against inflation and economic downturns, ensuring financial stability.
Final Thoughts
Costco’s unexpected foray into the silver and gold market paid off for both the retailer and its customers in 2025. The remarkable growth in silver prices demonstrates the value of considering physical assets as part of your investment strategy. Whether you’re a seasoned investor or new to the game, keeping an eye on precious metals might just be your next silver—or gold—lining.
