A promotional stunt for Ashish Chanchlani and Elli AvrRam’s music video ‘Chandaniya’ backfired, leading to misogynistic online abuse directed at AvrRam. Chanchlani’s initial silence drew criticism, but he eventually condemned the trolls, clarifying they weren’t his genuine fans. Despite deleting his statement, the incident sparked discussions about accountability and gendered hate, while AvrRam responded with grace. The controversy highlighted the urgent need to address gendered hate in digital spaces and hold individuals accountable for their platforms. The incident sheds light on the risks associated with online promotions and the importance of taking a stand against toxic behavior.