Gold has long been considered a reliable investment, and Costco’s move to sell gold bars has generated significant interest in recent years. In 2023, the membership-only retail giant made headlines when it ventured into selling gold bars. But how does this investment stack up today, and is it truly profitable?
How Costco Revolutionized Gold Buying
With a modest 2% markup on its gold bars, Costco aligns its pricing with industry standards. This means buyers pay competitive rates while enjoying the convenience of purchasing through a well-trusted retailer. As of late January 2026, the spot price of gold stands at $5,269 per ounce, while Costco sells gold bars for approximately $5,374 per ounce—a difference of just $105.
What makes this even more lucrative is the performance of gold over the past two years. Between January 2025 and January 2026, gold prices surged by 92%, from $2,763 to $5,269. A Costco customer who purchased a gold bar at $2,818 in early 2025 would now find its market value standing at $5,269, yielding a profit of $2,451 per ounce.
Gold’s Market Performance Vs. Costco’s Stock
Interestingly, while the demand for Costco’s gold bars is soaring—selling over $200 million worth per month in late 2025—Costco’s stock (NASDAQ: COST) has experienced minor declines. Over the past 12 months, COST stock dipped by 1.39%, from $979.88 to $966.25. This shows that while the gold market booms, it hasn’t significantly impacted Costco’s overall stock performance.
Investing Smartly in Precious Metals
The appeal of Costco’s gold bars lies in their accessibility and alignment with market trends. With gold prices climbing steadily, investing in such assets offers a hedge against market volatility and inflation. For investors serious about exploring precious metals, Costco provides a platform for effortless access to gold. However, it’s always wise to diversify your investments and consult with a financial advisor before making significant purchases.
Looking for Premium Gold Bars?
If you’re considering entering the gold market, you can explore Costco’s official website to check out their gold bar offerings. For alternative premium options, consider the Perth Mint, renowned worldwide for its high-quality bullion products.
Final Thoughts
The success of Costco’s gold bars marks a fascinating trend in retail investing. With gold’s remarkable performance and Costco’s competitive pricing, buyers are finding it easier than ever to transition into physical gold ownership. Whether Costco’s gold bars are the right investment for you depends on your financial goals and the broader diversification of your portfolio.
