Bitget, the world’s largest Universal Exchange (UEX), continues its journey to redefine global finance with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO). This move solidifies Bitget’s authority in revolutionary financial ecosystems, blending CeFi, DeFi, and TradFi into an accessible, integrated platform.
Meet Ignacio Aguirre Franco
Ignacio Aguirre Franco brings over 15 years of experience across key industries like technology, fintech, and blockchain. Having held senior roles at renowned companies like Adobe, SAP, Scorechain, and Xapo Bank, he has built a reputation for scaling global products, enhancing competitive positioning, and driving substantial user growth. Known for merging technical expertise with creative storytelling, Ignacio’s strategic approach will shape the potential of Bitget’s Universal Exchange.
“For too long, finance has been a fractured landscape. My mission is to dismantle these barriers, turning innovative technology into accessible opportunities for millions worldwide,” said Ignacio. He aims to make Bitget’s inclusive financial platform resonate globally with billions of users by simplifying complex technologies and fostering security, creativity, and trust.
What Will Ignacio Achieve at Bitget?
Ignacio’s role as CMO focuses on advancing Bitget’s UEX vision. By combining centralized (CeFi), decentralized (DeFi), and traditional finance (TradFi), Bitget aims to make investments and cryptocurrency accessible to users at all levels. Key products like Onchain, GetAgent, and Stock Futures stand at the forefront of this mission, with Ignacio set to drive mass adoption through enhanced product storytelling and global marketing campaigns.
As Bitget continues to evolve, Ignacio described the Universal Exchange (UEX) blueprint as the “future of global finance,” aiming to bridge the gap between users and seamless trading experiences. Bitget has set an ambitious goal of reaching 150 million users by 2026, showcasing its steadfast commitment to financial inclusivity.
Bitget’s Global Legacy in Finance and Culture
Since its establishment in 2018, Bitget has grown into the largest UEX, with over 120 million users. The platform provides access to tokenized stocks, ETFs, digital tokens, and real-world assets, powered by AI trading tools to enhance user experiences. The Bitget Wallet further supports over 130 blockchains, with features like multi-chain trading, staking, and direct access to DApps, making it easier for users to trade smarter.
Notably, Bitget’s cultural influence extends through partnerships with industries like sports and entertainment. Collaborations with LALIGA, MotoGP™, and the UNTOLD Festival demonstrate the exchange’s effort to merge culture with technology. Additionally, Bitget has partnered with UNICEF to promote blockchain education for over a million learners, a testament to its dedication to positively impacting society.
Driving Adoption and Stay Secure
One of Bitget’s primary focuses under Ignacio will be simplifying crypto investments for all. Updated features like the non-custodial Bitget Wallet ensure users have a secure way to trade, stake, and interact with DeFi platforms. Key products like the Bitget Onchain suite are designed to facilitate transparency and trust among traders.
Interested in user accessibility? For efficient trading, we recommend exploring Bitget’s innovative platform at their official website here and see how its tools can enhance your investment strategies.
The Road Ahead for Bitget
Bitget celebrates its seventh year as a pioneer in the fintech world, with this new appointment marking an exciting phase. With the ambitious target of onboarding millions of users and continuing global partnerships, 2026 is set to be a transformative year for the platform, with Ignacio at the helm of its marketing direction.
As cryptocurrency adoption rises globally, Bitget’s mix of tech and humanity positions it as one of the most innovative brands in finance. Whether you are a trader, investor, or blockchain enthusiast, Bitget is paving the way for accessible financial solutions for everyone.
Disclaimer: Investing in digital assets involves risk, and values may fluctuate. Be sure to only invest funds you can afford to lose and always seek financial advice where necessary.
