Apple Inc. (NASDAQ: AAPL) has once again captured the attention of Wall Street analysts as the company kicks off 2026 with notable developments. Despite a bearish start to the year, analysts project a potential upside for Apple stock over the next 12 months, anchored by strong product demand, leadership transitions, and robust financial performance.
How Is Apple Stock Performing?
As of the latest trading session, Apple stock is priced at $259, representing a 0.13% gain for the day. However, year-to-date metrics show a decline of over 4%, while the company shows a positive 10% increase over the past 12 months. This follows an outstanding 2025 performance where record-breaking iPhone sales and $109.2 billion in service revenue helped the company’s market cap surpass the $4 trillion milestone, joining Nvidia (NASDAQ: NVDA) in this exclusive category.
Key Leadership Changes at Apple
Apple has announced several leadership restructuring moves, including the retirement of Jeff Williams (Chief Operating Officer) and John Giannandrea (AI Chief). Other outgoing executives include Lisa Jackson (government affairs head) and Kate Adams (General Counsel), both set to leave by the end of January 2026. These shifts mark significant changes across Apple’s operations and innovation landscape, with Amar Subramanya taking over responsibility for AI developments.
Wall Street’s Predictions for Apple Stock
Market experts have mixed but largely optimistic views. According to insights from 32 analyst ratings tracked by TipRanks:
- 19 analysts recommend a ‘Buy.’
- 11 rate it as a ‘Hold.’
- 2 suggest selling Apple’s stock.
The average 12-month price target for Apple sits at $299.49, indicating a 15% potential upside. Projections vary widely, from a high of $350 to a low of $230. Notably, Evercore ISI reiterated its ‘Outperform’ rating while raising its price target from $325 to $330, attributing this to stronger-than-expected iPhone demand, particularly in North America, China, and India. Similarly, BofA Securities also upheld a ‘Buy’ rating with a $325 target, citing steady App Store revenue growth of 6.8% year-over-year and promising developments in edge AI capabilities. However, firms such as Raymond James have raised valuation concerns, maintaining a ‘Hold’ status.
Why Apple Remains a Solid Investment Opportunity
Apple’s consumer appeal and ecosystem continue to drive growth, thanks to innovations in higher-end iPhone models, increasing revenue from the App Store, and new opportunities in AI technology. If you’re looking to invest, now may be a good time to explore fractional ownership options using platforms like eToro, where you can trade Apple stocks with zero commission.
Whether you’re an active investor or a long-term stockholder, keeping track of market trends and expert recommendations will ensure you make informed decisions in 2026 and beyond.
