
AI Technology Brings New Life to Orson Welles’ Lost Masterpiece
Orson Welles’ 1942 classic film The Magnificent Ambersons, regarded as a cinematic gem, is being brought back into the spotlight with the help of artificial intelligence. A collaboration between AI firm Showrunner and filmmaker Brian Rose aims to reconstruct the 43 minutes of missing footage, believed to be integral to Welles’ original 131-minute vision. This effort combines deepfake technology with new live-action footage to reimagine this lost section of movie history.
How AI is Transforming Film Restoration
Using state-of-the-art AI tools and reference materials from archived set photos, Showrunner plans to generate footage that closely aligns with Welles’ artistic intentions. The project, however, will not be commercialized due to Showrunner’s lack of rights to the original film held by Warner Bros. Discovery. Instead, the purpose of this reconstruction is primarily academic—to allow cinephiles to imagine what Welles’ masterpiece could have been without decades of edits and cuts imposed by RKO Studios.
“The goal isn’t to commercialize the 43 minutes, but to see them exist in the world after 80 years of people asking, ‘Might this have been the best film ever made in its original form?’” said Edward Saatchi, CEO of Showrunner.
A Legacy of Loss in Film History
The Magnificent Ambersons followed Welles’ groundbreaking debut Citizen Kane, widely regarded as one of the greatest films of all time. Unfortunately, studio interference resulted in the original negatives of the third act being destroyed, leading to the truncated 87-minute version that remains today. “They destroyed Ambersons and it destroyed me,” Welles lamented in a BBC interview years later. His notes and memos on the film have inspired numerous restoration attempts, but the current project is the first to utilize cutting-edge AI.
The Role of Generative AI in Future Storytelling
This project isn’t just about restoring a lost cinematic treasure. It highlights the potential of AI to reshape the storytelling landscape. Showrunner has already made strides in AI-generated media through its platform, which allows users to create animated stories using prompts or photographs. “Year by year, the technology is getting closer to prompting entire films with AI,” Saatchi told The Hollywood Reporter. This effort to interpret Welles’ missing footage is seen as an important step toward the future of generative, long-form storytelling.
Where Innovation Meets Tradition
Filmmaking continues to evolve thanks to advancements in technology like generative AI. For enthusiasts of classical cinema and groundbreaking tech alike, this project serves as a testament to how art and innovation can intersect. Fans of cinematic history may also enjoy exploring tools that bring fine details to life, such as the Adobe Photoshop, a go-to platform for both amateurs and professionals in the art and film industries. Its ability to enhance older images mirrors the restoration work being tackled by Showrunner.
The reconstruction of The Magnificent Ambersons showcases not only the dedication of filmmakers and historians but also how modern technology can help preserve and reimagine the cultural artifacts of our past.