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Meghan Markle’s Trademark Dream Faces Major Setback

Meghan Markle's effort to launch her lifestyle brand American Riviera Orchard is hindered by a trademark dispute with an established company, continuing a series of challenges in her entrepreneurial ambitions.
MyShine October 30, 2024 1 min read
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The ambitions of Meghan Markle seem limitless, as noted by her friend Kim Kardashian, who remarked that the Duchess of Sussex aims to enact global change. However, her aspirations now face significant obstacles.

Meghan’s attempt to trademark the name American Riviera Orchard, her lifestyle brand announced in April, has hit a snag due to a challenge from a company that owns the Royal Riviera trademark, established by Harry David in 1934 and generating about $1.7 billion annually.

This development risks causing dismay among fans eager to try her products. The trademark office has referred the protest to Marco Wright, the Examining Attorney. This is not the first hurdle for Meghan; a previous attempt to trademark her blog, The Tig, faced complications due to paperwork issues.

Recently, the trademark office deemed ‘American Riviera’ too vague, giving Meghan three months to clarify her application along with an additional fee of $700. Tina Brown, a noted author, criticized the likelihood of success for Meghan’s initiatives, suggesting that she may need to reassess her approach.

In related news, other celebrity updates included Madonna mourning her brother and a light-hearted perspective on Vanessa Feltz’s candid memoir.

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