Experience the magic of Korean entertainment at a new immersive exhibition in the UAE, featuring a 3D BTS concert and a VR screening of the iconic film Parasite. Organized by The Korea Creative Content Agency (KOCCA) and the Korean Cultural Center (KCC), this event promises a deep dive into Hallyu culture through cutting-edge technology.

Key Takeaways

  • Event Dates: November 16-30 in Dubai, November 20-December 4 in Abu Dhabi
  • Locations: Art Centre, Mall of the Emirates (Dubai) and Korean Cultural Center, Yas Creative Hub (Abu Dhabi)
  • Highlights: 3D BTS concert, VR screening of Parasite, and various immersive experiences showcasing Korean culture

What to Expect at the Exhibition

The exhibition will feature a variety of Hallyu content, showcasing Korean tradition and culture through realistic, immersive art in three-dimensional virtual reality (VR) and other multimedia arts.

3D BTS Concert

  • Experience: Three-sided LED screens, stereoscopic sound, and lighting
  • Special Effects: Realistic effects to recreate the atmosphere of the Las Vegas concert held in April 2022

Parasite VR Screening

  • Film: Cannes Film Festival’s Palme d’Or-winning film Parasite
  • Experience: Iconic scenes and hidden metaphors from a first-person perspective, surrounded by music

Additional Exhibits

Climbing Mt. Geumgang

  • Experience: A relaxing sightseeing trip through the four seasons of Mt. Geumgang, a beloved scenic spot in Korea
  • Historical Significance: The mountain has been a motif in many landscape paintings during the late Joseon Period (17th-19th century)

Enter the Wind

  • Experience: A multi-sensory space that creates the feeling of being inside the wind

Be Driven by the Wind

  • Story: Visual representation of the shape and movements of the wind in Jeju, a city in South Korea
  • Technology: Hyper-realistic expression and digital technology

Exhibition Details

Dubai

  • Venue: Art Centre, Mall of the Emirates
  • Dates: November 16-30
  • Timings:
    • Monday to Friday: 2pm to 10pm
    • Weekend: 10am to 10pm
    • Note: Timings will be shortened to 4pm on November 16 and 17

Abu Dhabi

  • Venue: Korean Cultural Center, Yas Creative Hub
  • Dates: November 20-December 4
  • Timings: Monday to Sunday: 10am to 7pm

Organizers’ Statement

KOCCA and KCC UAE expressed their hopes that the exhibition will encourage active exchange in the content industry between Korea and the UAE. They aim to present Hallyu content through immersive technology as an attractive cultural language that captivates audiences in the UAE and around the world.

For more details, visit the exhibition’s official website or the Korean Cultural Center’s official website.

Sources

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