Steak ‘n Shake Leads the Charge in Bitcoin Adoption
The iconic fast-food chain Steak ‘n Shake has made headlines with its groundbreaking adoption of Bitcoin, both as a payment method and as part of its corporate treasury strategy. By integrating cryptocurrency into its operations, the brand is setting a new standard for innovation in the fast-food industry.
A Growing Commitment to Bitcoin
In a recent announcement made on January 27, Steak ‘n Shake revealed an additional $5 million investment in Bitcoin for its corporate reserves. This move brings the company’s total Bitcoin holdings to a substantial $15 million, roughly 168.6 BTC at current prices. This new allocation complements its earlier $10 million Bitcoin purchase made on January 18.
Bitcoin payments were introduced at Steak ‘n Shake locations in May of last year. The strategy was not only aimed at improving operational efficiency but also at branding the chain as a forward-thinking company embracing modern technologies. The company credits its Bitcoin adoption with driving stronger same-store sales growth projected through 2025, outperforming several fast-food competitors during the past year.
Operational Efficiencies Through Technology
Steak ‘n Shake has leveraged the power of Bitcoin’s Lightning Network to process payments, reducing transaction fees by nearly 50% compared to traditional credit card processors. This cost-saving not only benefits the company but also improves the user experience for its customers.
According to COO Dan Edwards, adopting Bitcoin has resulted in significant operational efficiencies, positioning Steak ‘n Shake as an innovative leader in the fast-food space.
Enhancing Customer and Employee Engagement
The company has gone beyond traditional uses of cryptocurrency by integrating Bitcoin into its customer engagement and employee reward programs. In October 2025, it partnered with the Bitcoin rewards platform Fold to offer $5 in Bitcoin to customers purchasing select menu items, such as the “Bitcoin Steakburger.”
Earlier this year, Steak ‘n Shake announced that hourly employees at company-owned locations would begin earning Bitcoin bonuses of $0.21 per hour starting March 1. However, these bonuses come with a two-year vesting period, which has been met with mixed reactions online.
Other Brands Following Suit
Steak ‘n Shake isn’t alone in embracing cryptocurrency. Global companies like Shopify and ACI Worldwide have integrated crypto payment solutions, while platforms like BitPay have expanded accessibility for merchants to accept digital payments. This trend highlights the increasingly widespread adoption of cryptocurrencies in various industries.
Adopting Cryptocurrency in Your Business
If you’re inspired by Steak ‘n Shake’s success and looking to explore cryptocurrency adoption in your business, platforms like BitPay offer streamlined solutions for companies of all sizes.
