Polymarket Teams Up with MLS to Revolutionize Fan Engagement
The world of soccer just got a high-tech upgrade as Polymarket, a leading prediction market platform, signed a multi-year agreement with Major League Soccer (MLS). This collaboration positions Polymarket as the MLS’ exclusive prediction market partner for key events such as the MLS Cup, All-Star Game, and Leagues Cup.
Announced on January 26, this unique partnership aims to introduce cutting-edge second-screen features and real-time sentiment tracking into MLS digital platforms. The goal? To deepen fan engagement during live matches and create a new, interactive way to follow soccer. With Polymarket’s help, fans can explore collective forecasts connected to pivotal in-game moments and season narratives, bringing an unprecedented level of interaction to their favorite sport.
Innovation Meets Soccer
“As MLS continues to grow, innovation remains central to how we engage fans and evolve the league,” said Gary Stevenson, Deputy Commissioner of MLS and President of Soccer United Marketing. With this partnership, MLS underscores its commitment to delivering fresh and fan-centered experiences within the fast-evolving sports and tech landscape. Polymarket CEO Shayne Coplan echoed these sentiments, stating that the collaboration would offer a more interactive and data-driven way to support the sport.
How Polymarket Is Making Waves
Polymarket is no stranger to pushing boundaries. Following a multi-year hiatus, it recently reentered the U.S. market by obtaining regulatory approval via the acquisition of QCEX, a licensed Designated Contract Market (DCM). Alongside MLS, Polymarket has established high-profile partnerships in other sports, including collaborations with the NHL, UFC, and New York Rangers.
Furthermore, Polymarket has integrated data from top-tier firms like Yahoo Finance and Dow Jones to expand prediction markets to include financial news. Data from Token Terminal revealed Polymarket’s 30-day trading volume surged by over 42% in January alone, highlighting its growing presence.
The Landscape of Prediction Markets
While Polymarket continues to thrive, prediction markets as a whole have faced legal hurdles in the United States. A recent ruling clarified that political and sports prediction markets do not fall under the legal definition of gambling, easing many restrictions at the federal level. However, state-level resistance remains, with jurisdictions such as Nevada and Maryland challenging platforms under local gambling laws.
Despite these challenges, Polymarket continues to innovate. For instance, it recently partnered with housing data provider Parcl to introduce tradable contracts based on real estate indices. This allows users to speculate on the rise or fall of property prices across various U.S. cities, further diversifying its offerings.
Experience the Future
Polymarket’s partnership with MLS signals a bold step toward merging sports with technology-driven fan experiences. If you’re a soccer enthusiast looking for new ways to engage with the game, this might be the breakthrough you’ve been waiting for. To dive deeper into prediction markets or try Polymarket’s services, check out their platform here.
