Wix.com Q3 2025 Financial Highlights
Wix.com, a globally recognized website building platform, recently announced its financial results for Q3 2025. Despite experiencing increased tax expenses, the company demonstrated notable growth in its revenue streams and demanded attention from Wall Street analysts, indicating its resilience and strategic focus on long-term growth.
Key Performance Metrics
Revenue: The company achieved $505.2 million in revenue during the third quarter, outperforming last year’s Q3 revenue of $444.7 million. Analysts had estimated $502 million, showcasing Wix’s ability to exceed expectations.
Net Loss: Wix reported a net loss of $0.01 per share or $0.589 million, compared to a net income of $26.778 million ($0.46 per share) during the same period last year. This loss was primarily due to increased income tax expenses, which jumped from $3.075 million to $12.280 million.
Adjusted Earnings: Excluding special items, the adjusted earnings per share amounted to $1.68, beating forecasts of $1.49 per share. This reflects a significant year-over-year increase from $1.50 per share in 2024.
Segment Insights
The Creative Subscriptions segment was a key driver, contributing $356.2 million to the quarterly revenue, an increase from $318.8 million year-over-year. The Business Solutions segment also demonstrated robust growth, with a 20% year-over-year increase, fueled by offerings such as Google Workspace integration and AI-powered commerce tools. These segments highlight Wix’s commitment to diversifying its service portfolio while addressing user needs.
Operational Developments and Challenges
Wix incurred $32 million in acquisition-related expenses tied to its recent purchases of Base44 and HourOne, which impacted operating income. However, the company’s non-GAAP operating income was $90 million, just missing analysts’ forecast of $93 million. Free cash flow, excluding acquisition costs, reached $159 million and exceeded expectations of $153 million, showcasing ongoing financial stability.
To sustain competitiveness, Wix increased its advertising investments in Q3, focusing on branding campaigns and promoting its new acquisitions. Furthermore, the company recently integrated Royal Mail into its Wix Shipping service for UK merchants and formed a partnership with PayPal for AI-powered shopping capabilities.
Future Outlook
Wix revised its full-year revenue guidance upward to $1.99 billion–$2 billion, reflecting 13%-14% growth compared to 2024. For Q4 2025, the company projects revenue between $521 million and $531 million, meeting Wall Street expectations, which anticipates sustained demand for Wix services in the closing quarter.
Expert Recommendations
Although some analysts adjusted their price targets downward, such as BofA Securities reducing the target from $210 to $170, the overall sentiment remains positive. Several firms, including Benchmark and Needham, retained their “Buy” ratings with targets of $230 and $200, respectively.
Why Wix.com Remains a Leading Platform
Wix’s consistent innovation and expansive feature suite make it a premier choice not only for individuals but also for businesses. From AI-driven tools to seamless e-commerce integration, Wix enables users to create dynamic websites tailored to their needs.
If you’re considering building or upgrading your website, check out Wix Website Builder. With features like AI content creation and integrated marketing tools, Wix offers the flexibility you need to succeed.
Final Thoughts
Wix.com’s Q3 2025 performance underscores its commitment to both innovation and growth, even amid financial challenges. By continuously enhancing its services and making strategic acquisitions, Wix positions itself as a frontrunner in the competitive world of website building.
