Tesla Faces Cybertruck Sales Decline and Executive Shifts
In recent news, Tesla is navigating through a turbulent period marked by declining sales of its Cybertruck and notable executive departures. Despite these challenges, Tesla’s stock demonstrated resilience, gaining 2.2% in premarket trading this past Monday.
Cybertruck Sales Struggling to Impress
The Cybertruck, which debuted its futuristic design in 2019 and began deliveries in 2023, has experienced a significant dip in sales. In Q3 2025, the vehicle saw a 63% drop year-over-year in the U.S., with only 5,385 units sold. This brings its year-to-date sales to approximately 16,000 units—38% lower than the same period in 2024.
Elon Musk had initially projected that Cybertruck production could reach volumes of 200,000 to 250,000 units annually. However, current performance falls well short of these ambitious goals. Early excitement led to hundreds of thousands of preorders, but many customers have since canceled or failed to convert their reservations into purchases.
Wave of Executive Departures
Siddhant Awasthi, who led Tesla’s Cybertruck and Model 3 programs, announced his exit from the company after an eight-year tenure. Starting as an intern, Awasthi quickly rose through the ranks to oversee two of Tesla’s most significant programs. While expressing gratitude to Elon Musk and the team, he reflected on his responsibilities in bringing the Cybertruck to the market.
Awasthi’s departure adds to a growing list of senior-level exits in 2025. Among them are Milan Kovac (Optimus humanoid robot program head), Omead Afshar (top Musk lieutenant), Troy Jones (VP and head of North America sales), Vineet Mehta (director of battery technology), and Peter Bannon (head of the now-canceled Dojo supercomputer project).
Quality Control Challenges
Adding to Tesla’s obstacles, the Cybertruck has faced quality and safety issues, resulting in 10 recalls within its first two years on the market. The most recent recall, affecting around 6,200 units, involved a light bar that risked detachment due to incorrect adhesive application. These recalls have amplified customer concerns about vehicle reliability and safety.
Tesla’s Stock Market Resilience
Despite these hurdles, Tesla’s stock has seen a steady upward trajectory in recent months. While the last quarter posed challenges, shares remain up approximately 34% over the past 12 months and have gained 6% year-to-date. This demonstrates investors’ continued confidence in Tesla’s ability to innovate and maintain its leadership in the electric vehicle (EV) market.
Final Thoughts
While Tesla remains a dominant player in the EV space, the Cybertruck’s struggles and leadership transitions highlight the challenges of sustaining innovation at scale. For those looking to explore alternative green vehicles, Tesla’s Model 3 has remained a reliable choice for consumers who want cutting-edge technology with fewer compromises.
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