Susan Powls, a name synonymous with innovation in the world of haircare, has transformed the way we style and care for our hair. As the co-founder of the game-changing brand ghd and later the creator of Cloud Nine, her journey is one of resilience, vision, and determination. At 79 years old, Susan continues to inspire women worldwide by proving it’s never too late to make an impact.
The Vision Behind Cloud Nine
After founding ghd in 2001 and introducing ceramic styling technology to consumers globally, Susan saw an opportunity for something more. While ghd revolutionized the industry, she envisioned a new generation of hair tools that prioritized the health and strength of hair. Thus, in 2009, Cloud Nine was born. Based in Harrogate, North Yorkshire, this brand has quickly gained a loyal following, including celebrity fans such as Frankie Bridge, Maya Jama, and Lorraine Kelly.
Why Cloud Nine Stands Out
Cloud Nine’s core philosophy is founded on one crucial idea: being kind to your hair results in stronger, healthier locks. Unlike other heat styling tools that only focus on achieving sleek results, Cloud Nine tools provide adjustable temperatures that cater to all hair types.
This approach emphasizes the importance of customizing heat settings instead of using one high temperature for everyone. Their straighteners feature 11 different heat settings and innovative modes — like the Revive Mode — to reduce friction and breakage, ensuring a gentler styling experience.
Additionally, Cloud Nine offers a comprehensive range of products, including:
- The Wide Iron – Ideal for thick or curly hair, providing effortless, glossy shine.
- The Curling Wand – Designed for long-lasting, healthy curls.
- The Airshot Hair Dryer – A tool that reduces frizz and adds volume while protecting hair from heat damage.
As Susan mentions, “No woman should have to sacrifice her hair’s long-term health for a straight, sleek style when she wants it.” With Cloud Nine, you get professional salon results without compromising the health of your hair.
Empowering Women Through Innovation
Susan Powls’ journey is a testament to entrepreneurship and resilience. She entered an industry dominated by global giants and male counterparts but pioneered what would become a haircare revolution. Her dedication to science-backed innovation and her willingness to “trust her instincts and take initiative” have made Cloud Nine a powerful symbol of progress.
Today, Cloud Nine remains a family-owned business, allowing Susan to watch her sons and grandchildren carry her legacy forward. “As Honorary Chair of Cloud Nine, I’m thrilled to see my family growing both personally and professionally as they build on what we created,” she shares.
Celebrated by Everyday Women and Celebrities Alike
Cloud Nine’s inclusive and thoughtful approach to haircare resonates with customers worldwide. Fans of the brand rave about how their hair feels after using these tools:
“My hair hasn’t been this soft in years!” said one satisfied customer about the Wide Iron. Another noted, “These curlers make my blonde, damaged hair look shiny and healthy.”
If you’re ready to embrace healthier hair without sacrificing style, consider trying Cloud Nine’s range of tools. Susan’s journey proves that with the right mindset and tools, sleek, strong, and shiny hair is achievable for everyone.
For more information and to shop products like the The Wide Iron, visit cloudninehair.com.
