In a strategic move to revolutionize Hispanic entertainment, Banijay Americas’ new label, A Fábrica Mexico & U.S. Hispanic, has appointed award-winning producer and writer Santiago Zapata as the Vice President of Scripted Development and Production. This exciting development sets the tone for a fresh wave of original, talent-driven storytelling across Mexico, Latin America, and the Hispanic U.S. market.
Santiago Zapata: A Visionary Storyteller
Santiago Zapata, recognized for his creative expertise and collaborative spirit, joins A Fábrica following an accomplished career at Ntertain Studios/Neon16, founded by Tommy Mottola and Lex Borrero. At Ntertain, Zapata spearheaded a variety of impactful projects, including films, series, documentaries, and brand partnerships. His notable works include showrunning the Disney+ series “Los Montaner” for two seasons, and producing high-profile titles such as Netflix’s “La Firma” and Paramount+’s “Thalia’s Mixtape.” Additionally, he is currently directing and producing a feature-length documentary on Tommy Mottola, chronicling the legendary music producer’s illustrious career shaping the success of global icons like Mariah Carey, Shakira, and Michael Jackson.
The Collaborative Foundation of A Fábrica
Founded in January as a joint initiative between Endemol Shine Boomdog and Brazil’s A Fábrica, this label is dedicated to creating premium scripted content for Hispanic and Latin American audiences. Led by Luiz Noronha, president of A Fábrica, the label prioritizes distinctive, client-aligned storytelling. “Santiago is a storyteller at heart, bringing both creative and executive expertise to the table,” noted Noronha. “His forward-thinking vision and collaborative energy will help us align with partners and create stories that resonate globally.”
A Bright Future for Hispanic Entertainment
Zapata’s appointment aligns with A Fábrica’s mission to elevate Hispanic entertainment. His new role includes managing scripted development and ensuring top-tier production quality out of the Mexico City-based label. Upcoming collaborations include a partnership with esteemed writer Leonardo Padrón, known for Netflix’s mega-hit “The Marked Heart”, with several Spanish-language dramas already in development. These projects promise to redefine storytelling for audiences across the U.S., Mexico, and Latin America.
“This is a pivotal moment in my career,” said Zapata. “I’m thrilled to join A Fábrica and collaborate with such talented and authentic professionals. Together, we’ll craft stories that deeply connect with audiences worldwide.”
Experience Exceptional Entertainment with Banijay Americas
As a leading player in Hispanic entertainment, Banijay Americas continues to push storytelling boundaries. For fans of dynamic and high-quality productions, A Fábrica serves as a beacon of creativity and innovation in the industry.
Discover Premium Viewing: Explore streaming services like Netflix, Disney+, and Paramount+ to catch groundbreaking series developed and produced by Santiago Zapata and his team.
