Apple Cinemas is preparing to defend its brand against a lawsuit filed by Apple Inc., claiming independence for over a decade. The theater chain refutes any association with the tech giant, emphasizing its New England origins to counter claims of consumer confusion. Apple Cinemas asserts its commitment to safeguarding its brand against a trademark infringement lawsuit from Apple Inc., asserting its long-standing autonomy from the technology company. The dispute arises from allegations of consumer confusion amidst Apple Cinemas’ expansion efforts, with the tech giant seeking legal resolutions and financial reparations.