Free People is launching a limited-edition collection inspired by the popular TV series Yellowstone, marking the brand’s first collaboration with the show. Set to be available from Monday, the collection includes eight exclusive pieces designed to appeal to both fans of the series and fashion lovers, showcasing rugged, heritage-inspired designs.
Yellowstone, produced by MTV Entertainment Studios and 101 Studios, returns for another season premiering Sunday at 8 pm ET. The series tells the compelling story of the Dutton family and their management of the largest contiguous cattle ranch in the U.S., navigating complex relationships and tensions with neighboring lands, including a growing town and an Indian reservation.
The partnership seamlessly combines Free People’s vintage-inspired aesthetic with Yellowstone’s inherent Western charm. Available exclusively at freepeople.com and select stores, the collection is part of Free People’s We the Free subbrand, known for its heritage-inspired staples. The range features denim, boots, outerwear, tops, and accessories, with prices ranging from $58 to $498, including a standout graphic tee and a suede jacket.
Designed with inspiration from the show’s characters, particularly Monica Dutton, the collection has been celebrated by series costume designer Johnetta Boone. The campaign was photographed at Chief Joseph Ranch, the series’ filming location.
Beyond Free People, brands like Kendra Scott have also collaborated with Yellowstone, further emphasizing the show’s cultural influence and reach into lifestyle products.