boAt, the leading audio wearables brand from India, has made its official debut in the UAE market in July 2025. Co-founder Aman Gupta is driving the brand’s expansion in the GCC region, focusing on local engagement and community-centric campaigns. With a diverse product range, boAt targets the tech-savvy youth demographic by offering competitive pricing and innovative features.
Summary:
boAt’s entry into the UAE market in July 2025 positions it as the top audio wearables brand from India and the 3rd globally according to IDC rankings. The brand is introducing its complete lineup, including earbuds, headphones, speakers, and smartwatches, through online platforms and selected retail outlets.
Aman Gupta, the Co-founder and Chief Marketing Officer, has strategically linked the UAE launch to a wider expansion in the GCC region, focusing on localized narratives, digital-first interactions, and community-centric initiatives. boAt has elevated its local manufacturing to around 70% in India, emphasizing production scalability without compromising quality.
